Summary:
Incredible opportunity to become part of the fastest growing and largest cookie company in the U.S. One that is revolutionizing the industry and currently dominating the cookie market with its unprecedented success. Delicious, unique and tech driven!
A beloved concept offering the freshest and finest gourmet cookies. Each week, their menu rotates to give customers 6 deliciously gourmet flavors to experience. Crumbl’s rotating menu features 200+ flavors that are inspired by cakes, candies, pies and desserts of all kinds. They’ve taken every dessert imaginable and packed it into the perfect cookie form. These flavors rotate weekly and keep customers coming back every week to try new flavors and stock up on returning favorites.
Every cookie is made in an open-concept kitchen that allows customers to view the entire cookie-making process from balling, to baking, to dressing. Their modern, in-store experience is unique to Crumbl and why customers come back to experience again and again.
And Crumbl’s delicious cookies wouldn’t be complete without their iconic pink packaging. Crumbl’s boxes are designed to perfectly fit each Crumbl cookie side-by-side, whether in a 4, 6 or 12-pack box. The unique shape along with the brand’s signature pink coloring make it recognizable and perfect for posting on social media!
Additionally, their social-first design drives digital orders. Weekly flavor drops on YouTube and social media. Catering inspiration on Pinterest. TikTok with over 7.1M followers and over 4.1M followers on Instagram. From celebrities, to influencers, to friends and family, their cookies have gotten rave reviews. Has also been featured on CNBC, Good Morning America, Forbes, Fox & Friends, GMA, Mashed, Modern Retail, Nation’s Restaurant News, QSR, The Today Show and many more.
Crumbl also considers itself a tech company, priding itself not only on their gourmet cookies but also on using cutting-edge technology (including the Crumbl app) to gather consumer data, syndicate information and streamline the ordering process for customers. The Crumbl app has a 4.9-star rating with about 2.6 million reviews and is the 4th most downloaded Food & Beverage app on the App Store. And their rotating weekly menu plays a key role in generating excitement about new & returning recipes, which continually bring past customers back into the store (or purchasing online for delivery). Plus, every Crumbl operation is also backed by a slick, smooth tech system that allows for a faster process in store and a smoother experience for the customers.
But that's not all. Crumbl's proven marketing strategies, social media presence, digital initiatives and local community engagement, continue to drive growth and success. And exclusive territory rights provide each owner with a competitive advantage and a protected market!
Joining the Crumbl family is very exclusive as the brand is completely sold out, making these locations highly desirable. The only way to become a part of this success story is by purchasing an existing location or rights to a territory from an existing franchisee. Don't miss this chance to buy into the brand and become a key player in their incredible journey! Also, tremendous potential for continued growth!
Simple operations - no seating. Takeout, curbside pickup or delivery, plus catering and nationwide shipping. Online, app and phone ordering available. In addition to a mailing list for promotions, flavor drops and special offers. As well as a loyalty program, birthday club and gift cards. Plus, a NEW Crumbl For Businesses program recently introduced which is expected to drive sales even higher! And Crumbl is also testing the addition of mini cookies, cinnamon squares, savory hand pies and hot chocolate in 2024!!
Additionally, Crumbl Cookies is currently rebranding itself as "Crumbl" as they position themselves as the “go-to dessert brand” including pies, cakes, cheesecakes and more!
Selling two high-volume locations in Lafayette, plus two high-demand territories (Baton Rouge & New Orleans) for a fuller territory. An incredible opportunity to scale operations across 4 locations to optimize resources, streamline processes and generate substantial cost savings!
If interested, please contact Steve Gardner at stevenroygardner@gmail.com or 201-873-2463.
Co-listed by Tami Hiller at EatZ & Associates and Steven Gardner at QSR Franchise Development Group.
Business Website: https://crumblcookies.com
Competition:
A cookie empire founded by two cousins. Opened their 1st store in 2017. Since opening its doors 6 years ago, Crumbl has expanded to over 900+ bakeries in 50 states. And has started expanding internationally in Canada and soon London. But no matter how big the brand becomes, Crumbl is a family-owned business - proud to contribute to the livelihoods of its 1,000’s of local franchise partners. With each new bakery, Crumbl strives harder than ever to fulfill its mission of bringing friends & family together over a box of the best desserts in the world!
Growth and Expansion:
A true market leader. A superior brand. Crushes the competition. Offers cookies and treats in a way that can’t be found anywhere else. With their weekly rotating menu, open-concept kitchens, fun experience, famous pink boxes and people-first technology, Crumbl is revolutionizing the gourmet dessert experience.
And absolutely amazing desserts. Award winning. The world’s best chocolate chip cookie. The biggest and best cookies hands down. Always fresh - each batch made-from-scratch daily with the highest quality ingredients. Apr 2024 sales up!!!
Location:
Location #1 - Prime retail space in River Marketplace, a 343,733 sqft dominant retail center at the corner of Ambassador Caffery Parkway and Kaliste Saloon Rd with a combined 84,000 vehicles per day.
Perfectly situated at the center of Lafayette’s established and growing retail market, which draws from a 50-mile trade area to the north/south and 30 miles to the east/west. Boasts the #1 most visited Target in Louisiana and #9 most visited in the chain!
Also, surrounded by many popular national retailers including Academy Sports, Albertsons, At Home, Costco, Dick’s Sporting Goods, DSW, Homegoods, Kohl’s, PetSmart, Marshalls, Ulta, Whole Foods and many more. And Top Golf to open soon across the street!!!!!
Location #2 – Prime retail space in Autumnwood Place, a popular 97,561 sqft shopping center anchored by a busy Albertsons on the corner of Johnston St and N College Rd with over 30,000 vehicles per day.
Along with CC’s Coffee House, China One, GNC, Massage Envy, Poke Geaux, Panera Bread, Play N Trade, Shawarma Guys, Starbucks, T-Mobile and more.
Perfectly situated only a few blocks away from the University of Louisiana, Lafayette General Medical Center and Lafayette’s Central Business District!!!
Territory #1: Prime retail space in downtown Baton Rouge near Louisiana State University (LSU) with over 10,000 students. Perfectly situated just 5 minutes from its stadium!
Territory #2: Prime retail space on Magazine Street, a major thoroughfare in New Orleans that runs parallel to the Mississippi River. Boasts over 6 miles of shopping, food and fun. Stretching from the Central Business District through the Garden District and into Uptown with a wonderful mix of hotels, services, stores, bakeries, coffee shops, cafes, restaurants, bars and entertainment.
County: Lafayette Parish, East Baton Rouge Parish, Orleans Parish
Facilities:
Lease Information:
River Marketplace - Leased space $3,461/mth gross. Current lease expires 2027 with one 5-year option.
Autumnwood Place - Leased space $2,800/mth gross. Current lease expires 2028 with two 5-year options.
Square Feet: 1,285 & 1,600.
Days/Hrs of Operation: Mo-Th 8a-10p & Fr-Sa 8a-12m (Closed Sundays).
Real Estate: Leased.
Value of FF&E: Included In Asking Price (Valued At $792,000).
Value of Inventory: $14,000 (Not Included In Asking Price).
Number of Employees: 9 Full-Time & 16 Part-Time.
Support/Training: Two weeks comprehensive training by corporate. With built-in training, support, real-time labor, sales and communication features, you can efficiently/profitably run the business while ensuring exceptional customer experience and delicious cookies. And Crumbl corporation handles all the stores' technology, updates, websites, menu, recipes and innovative marketing.
Seller Financing Available: Yes, to a well-qualified buyer with a minimum of 50% down.
Reason for Selling: Other business interests.
